The 2014 WWF Reef Report was composed as a primary resource for the UNFCC climate change summit held in Lima, Peru and also was distributed as the main resource for the 2014 Earth Hour 60+ ambassadors and supporters. With contributions from leading environmental academics Dr. Ove Hoeg-Guldberg and Dr. Selina Ward, there was a fair bit of weight in the pages we were tasked with setting out in an aesthetic manner. A new challenge was issued to The Dapper Brothers as we had never dealt with content that was so potentially influential to those with the power to influence global policy change for the benefit of the environment. The final element that proved to test our strengths was maximising visual engagement while respecting the WWF brand with its strict and time tested guidelines setting a thin path in which to travel.