Trace Magazine

Cover shot - Featuring laser cut pop-out circles that the reader could make an image with, leaving their 'trace' on the magazine.

Cover shot - Featuring laser cut pop-out circles that the reader could make an image with, leaving their 'trace' on the magazine.

TRACE magazine was the collaborative effort of a group of students from Western Sydney University in 2011. The magazine was shortlisted for the Sydney Design Awards.

My role in the team as co-creative director was a rewarding one. In addition to this role I headed up the PR efforts for the magazine including a video piece that saw over 5000 views in it's 7 day lifespan, linking targetted local viewers to a launch event invitation.

Each copy of TRACE came with a hand made leather pouch, a set of 6 postcards featuring imagery from the magazine articles, 3D glasses for content with 3D imagery and a TRACE bookmark.

Each copy of TRACE came with a hand made leather pouch, a set of 6 postcards featuring imagery from the magazine articles, 3D glasses for content with 3D imagery and a TRACE bookmark.

A closer look at the laser cut cover.

A closer look at the laser cut cover.

For the minimalists out there... You are welcome!

For the minimalists out there... You are welcome!